Torremolinos is one of the main references of international tourism, due to its more than consolidated position as an emblematic destination on the Costa del Sol, “Pioneer Destination”.
Located on the Costa del Sol in Malaga, in the south of the province, it borders Alhaurin de la Torre to the north and Malaga city, Benalmadena to the southwest and the Mediterranean Sea to the east.
The municipal term has a coastal length of about 7 km accessible in its entirety, with a variable width of around 2 km. This makes Torremolinos an excellent municipality for those tourists who wish to visit the city.
Torremolinos has an area of 20 km² and is easily accessible via the A7 motorway. Road connections facilitate communication with Malaga airport, just 8 kilometres away. In addition, Torremolinos is located just 14 km from Malaga city, with excellent communications through the Renfe commuter service.
- By road: the A-7 Mediterranean Highway and the national highway 340 are the two most important in the municipality. Both roads have several exits and accesses throughout the municipality.
- By plane: the closest airport to the municipality is Malaga-Costa del Sol Airport. It is located 15 minutes by car from the municipality and 7 minutes by train.
- By train: Torremolinos is connected by line C-1 of the commuter train with all the coastal municipalities located before Malaga capital.
- Bus: one of the most popular routes to this station is the Málaga-Torremolinos bus route, which covers the M-110 intercity bus line every half hour. The journey takes approximately 25 min.
The number of inhabitants in Torremolinos is 69,166, and the city continues to expand the census, adding residents. Of the total figure, according to the INE, 27.89% are foreign citizens, highlighting the numerous British and Argentine colonies.
The average age of the inhabitants of Torremolinos is 42.34 years, with the widest population range being between 30 and 55 years old.
-Tourism, its core industry
The history of Torremolinos with tourism begins in the 1920s, when the first hotel establishments such as the Parador de Montemar or the Castillo del Ingles were opened.
Then, some of the wealthiest families in the province began to choose Torremolinos as a place of second residence and thus began the construction of houses and buildings, some of which have a unique architectural attraction, as is the case of the “Casa de Los Navajas “.
For the next two decades, Torremolinos continued to be a small fishing village, until, in 1950, with the arrival of mass tourism, especially from other regions of Europe, the city began to experience an exponential change in population and infrastructure.
The 1960s and 1970s were the key years in the shaping of Torremolinos, a legendary benchmark for international tourism. Since the tourist boom, the city has received multiple visits from internationally renowned people.
Its economy is strongly marked by tourism, due to the strong commitment to its development in previous decades, which has made Torremolinos the municipality of Andalusia with the most capacity for hotel accommodation, with almost 28,000 beds available in the city.
Torremolinos has also obtained the Smart Tourist Destination certificate, a recognition by the State Society for the Management of Innovation and Tourism Technologies (Segittur), belonging to the Secretary of State for Tourism, which positions the city as a destination that is committed to innovation and technology to advance in tourism.
Several instruments have been used to improve the management and perception of Torremolinos, such as:
- Torremolinos Strategic Tourism Plan
- Torremolinos Tourism Master Plan
- EDUSI, Sustainable Urban Development Strategy
- Alliance of Tourist Municipalities of Sun and Beach
- Pioneer Tourist Destinations Program
However, Torremolinos’ ambition as a city is not satisfied with maintaining its status as a tourist city and, therefore, the latest actions and projects developed have transformed its economy towards more solid sectors, away from the clichés of sun and beach tourism.
To promote the creation of new companies, Torremolinos has an office of the Business Development Support Centre with the aim of advising new entrepreneurs and companies that want to establish their companies here, an initiative that made Torremolinos recognized as an entrepreneurial municipality in the year 2018.
In addition, thanks to private initiative, the city has a co-working space in the Los Alamos area (Synergia Coworking).
In the municipality is the Pinillo industrial park, which has a multitude of companies and industrial buildings, related to the automotive and textile sectors, among others.
Regarding the equipment, facilities and companies in the field of events, meetings and conferences, the Costa del Sol Conference and Exhibition Centre stands out. It has 20 rooms divided into 3 Auditoriums, 7 Commission Rooms, 6 Meeting Rooms, 2 Secretaries, and 1 Multipurpose Room.
Regarding leisure for citizens and tourists, Torremolinos offers:
– Aqualand. Water park that has 18 attractions.
– Crocodile Park. Halfway between a theme park and a zoo specializing in crocodiles.
– Molino de Inca. A botanical garden with wide diversity of plants.
– Beach bar tourism: gastronomic experiences in the typical beach bars (chiringuitos) located along the coast of the municipality characterized by their seafood products and the “espetos” (traditional cooking technique).
– Playa de los Álamos. Emblematic place of the municipality that stands out for having the Blue flag qualification, where you can see a beautiful sunset.
In the municipality there is also the recently renovated Torremolinos Gourmet Market where you can enjoy a unique gastronomic experience of “Malaga flavor” products.
-A CITY FOR PEDESTRIANS
It should be noted that the municipality of Torremolinos has a large pedestrianized area in the city centre that contains a wide variety of shops, stalls and a commercial environment.
The pedestrianized area goes from the Plaza de la Independencia, where the Gourmet market is located, passing through the commercial and busiest areas of the municipality, made up of the Plaza Costa del Sol, the iconic San Miguel street, the Plaza San Miguel and the Cuesta del Tajo.
In the historical field the occupation of Torremolinos takes place very early, as evidenced by the important archaeological remains from the Paleolithic and Neolithic periods found in the Cueva del Tesoro, Cueva Tapada, Cueva del Bajondillo, etc.
-Roman age. The Via Augusta that ran from the Pyrenees to Gadir (Cadiz) passed through Torremolinos. There are also traces of the Roman presence in a cemetery that was located in the current neighbourhood of Castillo de San Luis, a salting industry in La Cizaña and news of some hot springs given by the Romanist Rodríguez Berlanga on the descent to La Carihuela via El Morro, which separates the two coastal areas La Carihuela from Bajondillo.
-Arab period: specifically from the Nasrid period is the Torre de Pimentel. It is a watchtower named in the Malaga Ordinances of 1497 as “Torre de los Molinos” and, later, as “Torre Pimentel”. It is said that it was a tribute to Don Rodrigo Pimentel, Count of Benavente who militarily helped the Catholic Monarchs in the conquest of Malaga.
Later, in the 18th century, two installations are known that reach the category of coastal batteries, integrating themselves into the defensive systems planned to defend the Malaga coastline and the Strait of Gibraltar.
-The mills and the water
The history of the municipality is undoubtedly linked to that of the mills. There is evidence of its use for several centuries, thanks to the fact that the various springs in the area made its development possible. Some were used for flour, others for the production of brown paper or for grinding bread. The latter was the function of the “Molino de Inca”, the oldest. Today, this historic place is home to a beautiful botanical garden of more than 40,000 square meters.
HOLIDAYS AND TRADITIONS
The city of Torremolinos stands out for being a municipality with a rich cultural life, where tradition and modernity come together throughout the year.
- Festival of the Virgen del Carmen de La Carihuela: the traditional fishing district of La Carihuela celebrates its festival during four days in July, in honour of the Virgen del Carmen, patron saint of the city. It takes place in three different spaces: the Traditional Municipal Booth, which is located in the oasis of the Plaza del Remo, the amusement park also in the square itself, and the Youth booth, on the adjacent beach.
- Pilgrimage and Festival of San Miguel: faithful to its traditions, Torremolinos celebrates the Pilgrimage and Festival of San Miguel every September, events without equal on the Costa del Sol. The Pilgrimage is considered a festivity of national tourist relevance. On the Sunday before the Fair, on foot, on horseback, or on one of the dozens of carts pulled by oxen and tractors, pilgrims go through the urban centre and then go to the Pinar de Los Manantiales where the hermitage of San Miguel is located. The San Miguel Festival is the largest in the municipality. During the four days of celebration, Torremolinos and visitors concentrate first on the so-called Day Fair that takes place in the city centre, to continue at night at the Fairgrounds.
- Holy Week: one of the great social and cultural events that both residents and visitors experience with emotion and devotion thanks to the spectacular nature of its processions, which run through the main streets of the municipality. They are celebrated every Palm Sunday, Holy Tuesday, Good Friday and Easter Sunday.
- Torremolinos International: the population register includes people of 123 different nationalities, which makes Torremolinos a meeting place: multicultural, cosmopolitan and open by nature. This is reflected in its cultural programming, with events that must be marked on the calendar such as the International Festival of Cultures. In its last edition, 14 countries from 4 continents were represented. There are four days where folklore, crafts and gastronomy of all participating countries are shown. This multicultural celebration is joined in March by Saint Patricks Day, in April the Day of the Foreign Resident, the King’s Day of the Dutch community, also in April, or the Hindu Festival of Lights “Diwali”, among many others.
- Rockin ‘Race Jamboree: The Rockin’ Race Jamboree is one of the most important international festivals in terms of vintage and retro-American music and culture, especially aimed at Rockabilly and Swing lovers, and which celebration has taken place for more than two decades. That is why every February Torremolinos receives thousands of fans that travel exclusively to enjoy the festival.
- Torremolinos Pride: Torremolinos is one of the most tolerant destinations in the world and each year the municipality celebrates Pride, a four-day festival full of events that claim tolerance and equal rights for the LGBTI community.
For more information: https://turismotorremolinos.es/es/
1-Strong and consolidated tourism sector
The city welcomes more than a million visitors every year and has the largest and best hotel offer in Andalusia. Torremolinos offers 28,000 quality hotel beds, almost twice the number of Malaga city, which allows a high percentage of occupancy throughout the year, making the municipality not so dependent on the summer season.
A tourism emporium that has reinforced its leadership as a multi-destination, multiplying its offer in leisure, culture, events, shopping, conferences and incentive segments, supported by a powerful hotel offer, sports infrastructures and an attractive and diverse offer of leisure and gastronomy for the visitors.
2-Privileged enclave: excellent communications
Torremolinos is located just 15km from the provincial capital and that makes it benefit from the powerful infrastructure network that includes the Malaga-Costa del Sol airport and the María Zambrano high-speed train station.
3- Industrial land
Torremolinos has an economy that seeks to reduce its dependence on the seasonality of tourism, promoting the installation of industries in the Pinillo industrial estate.
Torremolinos has an average annual temperature of about 20º and more than 300 days of sunshine a year. This means that the municipality can enjoy its coasts and outdoor activities throughout the year.
5-Support to companies and entrepreneurs
The Andalusian Center for Entrepreneurs -CADE- in Torremolinos offers support to business initiatives, advice to entrepreneurs in the process of creation and consolidation of their activity, the search for financing through subsidies and bank loans, training for entrepreneurs, as well as the implementation of programs and actions to promote an entrepreneurial culture, aimed at awakening the entrepreneurial spirit and detecting business opportunities for new initiatives.
6-Projection and international prestige
Torremolinos is a cosmopolitan city where leading international conferences are held.